SANDISK, maker of the globe’s 2nd very best-selling mp3 player (behind Apple’s iPod) has started off a brand new anti-iPod promoting marketing campaign. You are able to examine it intimately right here:
Listed here’s the hoopla in a very nutshell. SanDisk is alleged to become porting Rockbox, an open up-supply OS for digital new music gamers (which supports many various mp3 gadgets), onto its well known e200 mp3 player. To deliver the issue to general public consciousness, SanDisk has started off releasing the right before-talked about anti-iPod ads within an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground innovative motion. A person shows a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, Using the textual content: “Have you grow to be an iPuppet?”
Okay, alright. Mp3 Competitors is fierce- I get it. SanDisk hopes to Participate in tough- fantastic by me. So far as I’m anxious, open up resource is nice things, and there’s little doubt in my mind that SanDisk helps make a good item. Levels of competition is nice for capitalism and The patron. I’m not right here to tout the technical prowess of one geek gadget around An additional.
What I'll comment on, on the other hand, is the nature with the advertisements on their own. I took just one evaluate this stuff And that i’ll show you today which i’m not likely to switch from iPod to e200. You know why? Because as an iPod person, I feel like I’m being insulted. Hey, I’m not a sophisticated person so I won’t go into The full nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah 応援幕 and it only works with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn issue is effective. That’s why I utilize it.
For my http://www.bbc.co.uk/search?q=横断幕 part, SanDisk’s entire “innovative” advert approach, however provocative, is ultimately misguided. For another thing, SanDisk gained’t win me in excess of by insulting me and comparing me into a monkey, puppet, sheep, or every other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For better or for even worse, people obtain iPods simply because they Would like to, not mainly because they’re compelled to. Moreover, Apple makes it possible for its solutions to face by themselves merit they usually never insult men and women for not employing them. Even though Apple has poked fun at PCs in their own individual World wide web and television campaigns, it’s a significantly cry from SanDisk’s “Have you been an iPuppet?” strategy.
Potentially I’m an iPod user who’s using this whole point a little bit as well Individually. But Should the e200 and Rockbox are so excellent, which I’m sure They are really, maybe SanDisk should just inform us why and Enable the folks determine.
For all of SanDisk’s anti-iPod hard work, Apple could very easily fire back again and say SanDisk continues to be #two, and 2nd place is the primary loser. Even if it’s true, It could be insulting, right?