SANDISK, maker of the earth’s 2nd best-providing mp3 participant (at the rear of Apple’s iPod) has started a fresh anti-iPod advertising campaign. You are able to read about it intimately in this article:
Here’s the hoopla in a nutshell. SanDisk is claimed for being porting Rockbox, an open up-resource OS for digital audio gamers (which supports numerous mp3 products), on to its well-known e200 mp3 participant. To provide the subject to general public consciousness, SanDisk has started releasing the right before-pointed out anti-iPod ads within an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary motion. One particular demonstrates a monkey sporting the iPod earbuds with the タペストリー line “Will you be an iChimp?”, and One more is of a man strung up in white iPod cables similar to a marionette, With all the textual content: “Have you ever turn out to be an iPuppet?”
Okay, all right. Mp3 competition is intense- I get it. SanDisk wishes to Participate in rough- wonderful by me. So far as I’m involved, open supply is good stuff, and there’s little doubt in my head that SanDisk makes a very good solution. Competition is good for capitalism and The patron. I’m not listed here to tout the technological prowess of one geek gadget above another.
What I will touch upon, having said that, is the nature of the ads them selves. I took one particular have a look at these things and I’ll inform you at this moment that I’m not going to modify from iPod to e200. You are aware of why? Simply because as an iPod user, I come to feel like I’m becoming insulted. Hey, https://en.search.wordpress.com/?src=organic&q=横断幕 I’m not an advanced dude so I gained’t go into the whole nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn matter is effective. That’s why I utilize it.
For my part, SanDisk’s full “groundbreaking” advertisement method, nonetheless provocative, is in the end misguided. For something, SanDisk gained’t earn me around by insulting me and comparing me into a monkey, puppet, sheep, or another style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For improved or for worse, folks buy iPods mainly because they WANT TO, not as they’re compelled to. In addition, Apple lets its goods to stand by themselves benefit plus they never insult folks for not making use of them. Although Apple has poked entertaining at PCs in their own individual World-wide-web and television strategies, it’s a significantly cry from SanDisk’s “Are you an iPuppet?” tactic.
Perhaps I’m an iPod person who’s getting this whole point slightly also Individually. But In the event the e200 and Rockbox are so excellent, which I’m absolutely sure They are really, possibly SanDisk need to just explain to us why and Enable the men and women choose.
For all of SanDisk’s anti-iPod work, Apple could conveniently hearth back again and say SanDisk remains to be #2, and 2nd area is the first loser. Even when it’s genuine, It will be insulting, suitable?