SANDISK, maker of the earth’s 2nd most effective-marketing mp3 participant (behind Apple’s iPod) has commenced a fresh anti-iPod marketing marketing campaign. It is possible to examine it intimately below:
In this article’s the hoopla in a very nutshell. SanDisk is claimed to become porting Rockbox, an open-supply OS for electronic songs gamers (which supports many alternative mp3 gadgets), onto its preferred e200 mp3 participant. To carry the subject to general public consciousness, SanDisk has started releasing the right before-pointed out anti-iPod ads in an try to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground innovative motion. A person reveals a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, Along with the text: “Have you turn into an iPuppet?”
Ok, okay. Mp3 Competitiveness is intense- I get it. SanDisk hopes to Perform tough- fine by me. As far as I’m anxious, open up source is nice things, and there’s little doubt in my thoughts that SanDisk helps make a superb merchandise. Opposition is nice for capitalism and The customer. I’m not below to tout the specialized prowess of one geek gadget above A further.
What I'll touch upon, nonetheless, is the character on the adverts on their own. I took a single examine these items and I’ll let you know right this moment that I’m not likely to modify from iPod to e200. You know why? Simply because being an iPod person, I sense like I’m becoming insulted. Hey, I’m not a sophisticated dude so I won’t go into The full nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn matter operates. That’s why I use it.
In my opinion, SanDisk’s whole “innovative” ad approach, nevertheless provocative, is ultimately misguided. For one thing, SanDisk received’t earn me over by insulting me and comparing me to the monkey, puppet, sheep, or every other sort of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which makes no sense. For much better or for even worse, people purchase iPods simply because they Would like to, not given that they’re forced to. Moreover, Apple allows its merchandise to stand on their own advantage they usually by no means insult people for not employing them. Although Apple has poked enjoyment タペストリー at PCs in their very own Net and television campaigns, it’s a much cry from SanDisk’s “Are you presently an iPuppet?” tactic.
Potentially I’m an iPod consumer who’s taking this total detail slightly as well Individually. But Should the e200 and Rockbox are so fantastic, which I’m absolutely sure These are, maybe SanDisk need to just convey to us why and Enable the people today come to a decision.
For all of SanDisk’s anti-iPod exertion, Apple could effortlessly fire back again and say SanDisk remains #2, and 2nd put is the 1st loser. Regardless of whether it’s genuine, It could be insulting, suitable?