SANDISK, maker of the globe’s 2nd greatest-advertising mp3 player (behind Apple’s iPod) has started a completely new anti-iPod promotion campaign. You may read about it in detail right here:
Here’s the hoopla in a very nutshell. SanDisk is alleged being porting Rockbox, an open-resource OS for digital music players (which supports many various mp3 products), on to its common e200 mp3 participant. To convey the issue to community consciousness, SanDisk has started off releasing the right before-described anti-iPod adverts in an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary motion. One particular displays a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and A further is of a man strung up in white iPod cables just like a marionette, With all the text: “Have you come to be an iPuppet?”
All right, okay. Mp3 Level of competition is fierce- I get it. SanDisk hopes to Perform rough- wonderful by me. As far as I’m anxious, open supply is sweet stuff, and there’s without a doubt in my thoughts that SanDisk would make a great product. Opposition is sweet for capitalism and The customer. I’m not in this article to tout the complex prowess of 1 geek gadget around An additional.
What I will touch upon, nevertheless, is the character on the ads them selves. I took a person have a look at these things And that i’ll inform you right this moment which i’m not heading to modify from iPod to e200. You recognize why? Simply because as an iPod consumer, I really feel like I’m becoming insulted. Hey, I’m not a sophisticated person so I won’t go into the whole nitty-gritty of “Apple will make you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc as well as the damn detail works. That’s why I utilize it.
In my view, SanDisk’s complete “innovative” advertisement solution, however provocative, is ultimately misguided. For one thing, SanDisk won’t win me around by insulting me and evaluating me to some タペストリー monkey, puppet, sheep, or almost every other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For far better or for worse, people obtain iPods given that they Need to, not simply because they’re pressured to. Moreover, Apple lets its items to stand by themselves merit plus they never ever insult folks for not using them. Although Apple has poked fun at PCs in their particular internet and television strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” solution.
Probably I’m an iPod person who’s using this total detail a little bit too personally. But If your e200 and Rockbox are so terrific, which I’m confident they are, possibly SanDisk should just explain to us why and Enable the individuals make your mind up.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily fireplace back and say SanDisk remains #2, and 2nd location is the initial loser. Even if it’s legitimate, It might be insulting, suitable?