SANDISK, maker of the earth’s 2nd most effective-marketing mp3 participant (behind Apple’s iPod) has commenced a completely new anti-iPod advertising and marketing campaign. You'll be able to examine it in detail below:
Right here’s the hoopla in the nutshell. SanDisk is said to generally be porting Rockbox, an open-supply OS for digital music players (which supports many alternative mp3 units), onto its well-known e200 mp3 participant. To carry the make any difference to public consciousness, SanDisk has started out releasing the right before-pointed out anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking movement. One particular exhibits a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and Yet another is of a guy strung up in white iPod cables like a marionette, Together with the text: “Have you develop into an iPuppet?”
Alright, alright. Mp3 Opposition is intense- I get it. SanDisk wants to Participate in tough- high-quality by me. As far as I’m worried, open up source is sweet things, and there’s without a doubt in my thoughts that SanDisk will make a great item. Level of competition is nice for capitalism and the consumer. I’m not right here to tout the specialized prowess of 1 geek gadget in excess of another.
What I'll comment on, nonetheless, is the character on the adverts by themselves. I took one particular evaluate these things And that i’ll let you know right now that I’m not likely to change from iPod to e200. You are aware of why? For the reason that as an iPod consumer, I come to feel like I’m currently being insulted. Hey, I’m not an advanced man so I won’t go into the whole nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc and the damn matter operates. That’s why I utilize it.
In my opinion, SanDisk’s complete “groundbreaking” advertisement method, however provocative, is in the end misguided. For something, SanDisk received’t get me around 応援幕 by insulting me and evaluating me to some monkey, puppet, sheep, or almost every other sort of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For greater or for worse, folks buy iPods simply because they Wish to, not given that they’re pressured to. Also, Apple enables its goods to face by themselves merit they usually never insult people for not making use of them. While Apple has poked entertaining at PCs in their unique internet and TV campaigns, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” method.
Possibly I’m an iPod person who’s using this full issue slightly way too personally. But When the e200 and Rockbox are so excellent, which I’m sure they are, perhaps SanDisk really should just notify us why and Allow the people today decide.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly fireplace again and say SanDisk is still #two, and 2nd put is the main loser. Although it’s genuine, It could be insulting, ideal?