SANDISK, maker of the entire world’s 2nd very best-advertising mp3 participant (guiding Apple’s iPod) has started out a brand new anti-iPod advertising and marketing campaign. You can examine it in detail right here:
Below’s the hoopla in a very nutshell. SanDisk is alleged to generally be porting Rockbox, an open-source OS for electronic tunes players (which supports many alternative mp3 devices), on to its well known e200 mp3 player. To provide the make any difference to public consciousness, SanDisk has began releasing the right before-outlined anti-iPod ads within an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. Just one displays a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and A different is of a guy strung up in white iPod cables just like a marionette, With all the textual content: “Have you ever turn out to be an iPuppet?”
Ok, okay. Mp3 Level of competition is fierce- I get it. SanDisk desires to Participate in tough- great by me. As far as I’m worried, open up resource is sweet stuff, and there’s undoubtedly in my thoughts that SanDisk tends to make a great solution. Levels of competition is good for capitalism and the consumer. I’m not listed here to tout the technological prowess of 1 geek gadget about One more.
What I'll comment on, on the other hand, is the nature from the advertisements themselves. I took one 応援幕 evaluate these things and I’ll let you know right this moment that I’m not going to modify from iPod to e200. You already know why? Because being an iPod consumer, I truly feel like I’m becoming insulted. Hey, I’m not an advanced male so I won’t go into The entire nitty-gritty of “Apple will make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as damn factor operates. That’s why I use it.
In my opinion, SanDisk’s complete “revolutionary” ad strategy, nonetheless provocative, is in the long run misguided. For another thing, SanDisk gained’t win me about by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For much better or for worse, individuals get iPods given that they Need to, not since they’re compelled to. Additionally, Apple allows its merchandise to stand on their own merit they usually by no means insult people for not working with them. Despite the fact that Apple has poked exciting at PCs in their unique Web and television strategies, it’s a significantly cry from SanDisk’s “Will you be an iPuppet?” tactic.
Maybe I’m an iPod consumer who’s using this whole point somewhat as well personally. But When the e200 and Rockbox are so terrific, which I’m confident They are really, it's possible SanDisk should really just explain to us why and Enable the men and women determine.
For all of SanDisk’s anti-iPod work, Apple could conveniently hearth back and say SanDisk remains to be #two, and 2nd location is the primary loser. Even when it’s true, It will be insulting, proper?