SANDISK, maker of the planet’s 2nd greatest-advertising mp3 participant (guiding Apple’s iPod) has begun a new anti-iPod advertising marketing campaign. You may examine it intimately here:
Right here’s the hoopla in a nutshell. SanDisk is claimed to generally be porting Rockbox, an open-supply OS for electronic audio gamers (which supports many alternative mp3 devices), on to its common e200 mp3 participant. To carry the subject to public consciousness, SanDisk has started out releasing the ahead of-outlined anti-iPod ads in an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. A single reveals a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, Along with the text: “Have you come to be an iPuppet?”
Okay, alright. Mp3 Levels of competition is intense- I get it. SanDisk wishes to Enjoy tough- good by me. So far as I’m involved, open supply is good stuff, and there’s without doubt in my intellect that SanDisk will make a superb merchandise. Competitiveness is nice for capitalism and The patron. I’m not right here to tout the technical prowess of 1 geek gadget in excess of another.
What I will touch upon, nevertheless, is the character with the ads on their own. I took a single examine these items And that i’ll tell you at this time that I’m not heading to switch from iPod to e200. You know why? Because as an iPod person, I sense like I’m remaining insulted. Hey, I’m not a complicated man so I won’t go into The entire nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc plus the damn thing will work. That’s why I utilize it.
For my part, SanDisk’s total “revolutionary” ad technique, nonetheless provocative, is finally misguided. For another thing, SanDisk won’t acquire me above by insulting me and comparing me to some monkey, puppet, sheep, or any other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For much better or for even worse, folks buy iPods simply because they WANT TO, not simply because they’re forced to. In addition, Apple allows its goods to stand by themselves benefit and so they never ever insult men and women for not employing them. Although Apple has poked fun at PCs in their particular internet and TV strategies, it’s バナースタンド a considerably cry from SanDisk’s “Will you be an iPuppet?” tactic.
Most likely I’m an iPod user who’s getting this whole issue a little far too Individually. But if the e200 and Rockbox are so great, which I’m guaranteed They're, maybe SanDisk really should just inform us why and let the persons make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fireplace back and say SanDisk remains #two, and 2nd area is the primary loser. Even if it’s real, it would be insulting, appropriate?