SANDISK, maker of the globe’s 2nd very best-promoting mp3 participant (guiding Apple’s iPod) has started off a brand new anti-iPod advertising campaign. It is possible to read about it in detail right here:
In this article’s the hoopla within a nutshell. SanDisk is said to generally be porting Rockbox, an open-resource OS for electronic songs gamers (which supports many alternative mp3 units), onto its well known e200 mp3 participant. To deliver the subject to community consciousness, SanDisk has begun releasing the just before-described anti-iPod adverts in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. Just one reveals a monkey sporting the iPod earbuds with the 応援幕 line “Will you be an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, Together with the text: “Have you become an iPuppet?”
Okay, okay. Mp3 Level of competition is intense- I get it. SanDisk desires to Participate in tough- great by me. In terms of I’m concerned, open up resource is sweet things, and there’s undoubtedly in my brain that SanDisk would make a great solution. Competitiveness is nice for capitalism and The customer. I’m not listed here to tout the specialized prowess of one geek gadget about A different.
What I will comment on, even so, is the character in the ads them selves. I took a single examine this stuff and I’ll show you at this moment which i’m not likely to change from iPod to e200. You know why? Simply because as an iPod consumer, I sense like I’m getting insulted. Hey, I’m not an advanced male so I gained’t go into The complete nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as the damn point operates. That’s why I use it.
In my view, SanDisk’s complete “revolutionary” advertisement approach, even so provocative, is finally misguided. For something, SanDisk won’t acquire me above by insulting me and comparing me into a monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For better or for worse, people today obtain iPods as they WANT TO, not since they’re pressured to. Moreover, Apple enables its products to face by themselves advantage plus they under no circumstances insult people today for not making use of them. Even though Apple has poked exciting at PCs in their own Net and television campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” method.
Maybe I’m an iPod user who’s having this whole detail a bit as well personally. But When the e200 and Rockbox are so great, which I’m guaranteed These are, maybe SanDisk should just notify us why and Allow the men and women choose.
For all of SanDisk’s anti-iPod energy, Apple could conveniently hearth again and say SanDisk remains #2, and 2nd place is the first loser. Regardless of whether it’s true, It might be insulting, appropriate?