SANDISK, maker of the whole world’s 2nd greatest-marketing mp3 participant (guiding Apple’s iPod) has started off a completely new anti-iPod advertising and marketing marketing campaign. You can examine it intimately listed here:
Right here’s the hoopla in the nutshell. SanDisk is said to become porting Rockbox, an open-resource OS for electronic tunes gamers (which supports many various mp3 equipment), on to its preferred e200 mp3 player. To convey the subject to public consciousness, SanDisk has began releasing the ahead of-described anti-iPod advertisements within an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary motion. Just one demonstrates a monkey sporting the iPod earbuds with the line “Have you been http://www.thefreedictionary.com/横断幕 an iChimp?”, and A further is of a guy strung up in white iPod cables like a marionette, Together with the text: “Have you ever grow to be an iPuppet?”
Okay, ok. Mp3 Opposition is fierce- I get it. SanDisk hopes to Enjoy tough- high-quality by me. So far as I’m concerned, open up supply is sweet stuff, and there’s undoubtedly in my mind that SanDisk can make a great products. Levels of competition is sweet for capitalism and The customer. I’m not here to tout the technical prowess of 1 geek gadget around Yet another.
What I'll touch upon, nonetheless, is the nature in the advertisements them selves. I took a single look at these things and I’ll let you know at the moment which i’m not heading to modify from iPod to e200. You understand why? Mainly because as an iPod person, I feel like I’m currently being insulted. Hey, I’m not a complicated male so I won’t go into The entire nitty-gritty of “Apple will make you try this-and-that blah blah blah and 懸垂幕 it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as the damn issue works. That’s why I use it.
In my opinion, SanDisk’s entire “revolutionary” advert technique, nevertheless provocative, is finally misguided. For another thing, SanDisk won’t gain me above by insulting me and evaluating me into a monkey, puppet, sheep, or any other type of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is senseless. For superior or for worse, individuals buy iPods since they Choose to, not mainly because they’re forced to. In addition, Apple enables its solutions to face by themselves benefit and they never insult persons for not utilizing them. While Apple has poked exciting at PCs in their own World-wide-web and television campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” solution.
Possibly I’m an iPod person who’s having this whole detail a little bit too Individually. But if the e200 and Rockbox are so terrific, which I’m guaranteed they are, maybe SanDisk should really just explain to us why and Enable the men and women determine.
For all of SanDisk’s anti-iPod exertion, Apple could effortlessly fireplace again and say SanDisk remains to be #2, and 2nd place is the main loser. Although it’s accurate, It will be insulting, right?