SANDISK, maker of the world’s 2nd ideal-providing mp3 participant (at the rear of Apple’s iPod) has started 懸垂幕 a brand new anti-iPod marketing campaign. It is possible to read about it in detail in this article:
In this article’s the hoopla within a nutshell. SanDisk is alleged for being porting Rockbox, an open up-source OS for digital songs players (which supports many different mp3 equipment), on to its well-liked e200 mp3 participant. To deliver the issue to public consciousness, SanDisk has started releasing the ahead of-stated anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. A person reveals a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and A further is of a man strung up in white iPod cables similar to a marionette, with the textual content: “Have you develop into an iPuppet?”
Ok, okay. Mp3 Opposition is intense- I get it. SanDisk really wants to Participate in rough- high-quality by me. As far as I’m concerned, open up source is nice things, and there’s without a doubt in my brain that SanDisk helps make a fantastic product or service. Opposition is sweet for capitalism and The patron. I’m not below to tout the specialized prowess of one geek gadget around One more.
What I'll touch upon, however, is the nature with the advertisements on their own. I took a person have a look at this stuff And that i’ll tell you at this moment which i’m not heading to modify from iPod to e200. You realize why? Simply because being an iPod consumer, I truly feel like I’m being insulted. Hey, I’m not a complicated male so I gained’t go into the whole nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn issue will work. That’s why I use it.
In my opinion, SanDisk’s whole “revolutionary” advert solution, even so provocative, is in the end misguided. For another thing, SanDisk won’t acquire me about by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For far better or for worse, people obtain iPods simply because they Desire to, not mainly because they’re pressured to. On top of that, Apple permits its items to stand by themselves merit and so they in no way insult men and women for not utilizing them. While Apple has poked entertaining at PCs in their very own Web and TV strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” tactic.
Most likely I’m an iPod user who’s using this complete point a little bit much too personally. But When the e200 and Rockbox are so excellent, which I’m confident They can be, probably SanDisk should really just inform us why and Enable the people today choose.
For all of SanDisk’s anti-iPod effort, Apple could quickly hearth back and say SanDisk continues to be #2, and 2nd place is the initial loser. Even if it’s legitimate, it would be insulting, right?