SANDISK, maker of the planet’s 2nd greatest-selling mp3 participant (at the rear of Apple’s iPod) has started a brand new anti-iPod advertising and marketing campaign. You'll be able to examine it intimately in this article:
Right here’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open-supply OS for digital songs gamers (which supports many different mp3 equipment), on to its popular e200 mp3 participant. To carry the issue to community consciousness, SanDisk has started out releasing the in advance of-outlined anti-iPod ads in an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. 1 reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and Yet another is of a guy strung up in white iPod cables just like a marionette, Using the textual content: “Have you grow to be an iPuppet?”
Alright, all right. Mp3 Level of competition is intense- I get it. SanDisk wishes to play tough- high-quality by me. So far as I’m involved, open supply is good stuff, and there’s no doubt in my intellect that SanDisk will make a superb solution. Competitors is good for capitalism and The patron. I’m not below to tout the technical prowess of 1 geek gadget above An additional.
What I will touch upon, however, is the nature of your ads them selves. I took a single look at these things And that i’ll tell you at the moment that I’m not going to modify from iPod to e200. You know why? Because as an iPod person, I sense like I’m getting insulted. Hey, I’m not a complicated male so I received’t go into The entire nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer plus the damn thing is effective. That’s why I utilize it.
In my opinion, SanDisk’s total “groundbreaking” advertisement method, nonetheless provocative, is ultimately misguided. For another thing, SanDisk received’t earn me above by insulting me and evaluating me to a monkey, puppet, sheep, or any other type of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is mindless. For far better or for のぼり even worse, folks buy iPods given that they Desire to, not simply because they’re pressured to. Also, Apple lets its products and solutions to face on their own benefit and they never ever insult persons for not utilizing them. Though Apple has poked entertaining at PCs in their own individual World-wide-web and television campaigns, it’s a much cry from SanDisk’s “Do you think you're an iPuppet?” approach.
Maybe I’m an iPod user who’s having this full point just a little much too Individually. But In the event the e200 and Rockbox are so excellent, which I’m certain They're, it's possible SanDisk should just explain to us why and Allow the individuals come to a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily fireplace back again and say SanDisk continues to be #2, and 2nd place is the primary loser. Even when it’s true, It could be insulting, ideal?