SANDISK, maker of the planet’s 2nd very best-offering mp3 participant (powering Apple’s iPod) has began a whole new anti-iPod promoting marketing campaign. You could examine it in detail right here:
Below’s the hoopla in a nutshell. SanDisk is alleged to generally be porting Rockbox, an open up-resource OS for electronic new music gamers (which supports a number of mp3 equipment), onto its well known e200 mp3 player. To carry the matter to community consciousness, SanDisk has began releasing the just before-outlined anti-iPod adverts within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. One particular exhibits a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and A further is of a man strung up in white iPod cables just like a marionette, Together with the textual content: “Have you turn into an iPuppet?”
Alright, ok. Mp3 Levels of competition is fierce- I get it. SanDisk really wants to Enjoy tough- wonderful by me. In terms of I’m concerned, open source is nice stuff, and there’s no doubt in my brain that SanDisk makes an excellent products. Level of competition is nice for capitalism and The customer. I’m not listed here to tout the technical prowess of 1 geek gadget about A further.
What I will touch upon, having said that, is the character of the ads by themselves. I took a person take a look at these things and I’ll tell you at the moment that I’m not heading to switch from iPod to e200. You are aware of why? Simply because as an iPod user, I sense like I’m staying insulted. Hey, I’m not a sophisticated man so I won’t go into the whole nitty-gritty of “Apple tends to make you make this happen-and-that blah 垂れ幕 blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn issue is effective. That’s why I utilize it.
In my view, SanDisk’s total “innovative” ad method, having said that provocative, is finally misguided. For something, SanDisk received’t acquire me about by insulting me and comparing me to some monkey, puppet, sheep, or almost every other kind of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is mindless. For greater or for worse, people get iPods simply because they Desire to, not as they’re compelled to. Also, Apple lets its products to stand by themselves benefit and they never ever insult men and women for not working with them. Even though Apple has poked pleasurable at PCs in their own individual Web and TV campaigns, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” technique.
Potentially I’m an iPod person who’s getting this total factor somewhat way too personally. But In case the e200 and Rockbox are so good, which I’m sure They may be, possibly SanDisk must just inform us why and let the individuals determine.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fire back and say SanDisk remains to be #2, and 2nd spot is the initial loser. Regardless of whether it’s true, It might be insulting, correct?