SANDISK, maker of the entire world’s 2nd most effective-marketing mp3 participant (at the rear of Apple’s iPod) has begun a completely new anti-iPod promoting campaign. You are able to read about it intimately here:
In this article’s the hoopla in a very nutshell. SanDisk is said to get porting Rockbox, an open-supply OS for electronic tunes players (which supports numerous mp3 products), onto its well-known e200 mp3 participant. To bring the subject to public consciousness, SanDisk has started releasing the ahead of-stated anti-iPod adverts in an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. A single reveals a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, With all the textual content: “Have you ever come to be an iPuppet?”
Alright, ok. Mp3 Competitiveness is fierce- I get it. SanDisk wants http://edition.cnn.com/search/?text=横断幕 to Participate in tough- fantastic by me. As far as I’m anxious, open up source is good things, and there’s little question in my thoughts 横断幕 that SanDisk would make a fantastic product. Opposition is nice for capitalism and The buyer. I’m not listed here to tout the specialized prowess of 1 geek gadget over One more.
What I'll touch upon, even so, is the character of the advertisements themselves. I took 1 look at these items and I’ll show you at this time which i’m not going to modify from iPod to e200. You understand why? For the reason that being an iPod consumer, I truly feel like I’m getting insulted. Hey, I’m not a sophisticated man so I received’t go into The full nitty-gritty of “Apple tends to make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer and also the damn point works. That’s why I use it.
For my part, SanDisk’s full “innovative” ad strategy, even so provocative, is finally misguided. For something, SanDisk received’t gain me about by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other sort of farm animal. Next, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for even worse, individuals purchase iPods because they Wish to, not mainly because they’re pressured to. Moreover, Apple lets its goods to face on their own benefit they usually hardly ever insult people today for not utilizing them. Although Apple has poked enjoyable at PCs in their particular Web and television strategies, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Potentially I’m an iPod consumer who’s using this full issue a little much too Individually. But In the event the e200 and Rockbox are so terrific, which I’m confident These are, possibly SanDisk ought to just convey to us why and Allow the individuals choose.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fire again and say SanDisk is still #two, and 2nd location is the primary loser. Regardless of whether it’s true, It might be insulting, right?