SANDISK, maker of the world’s 2nd most effective-marketing mp3 participant (behind Apple’s iPod) has started out a different anti-iPod advertising and marketing marketing campaign. You can examine it in detail in this article:
Below’s the hoopla inside a nutshell. SanDisk is said to get porting Rockbox, an open up-supply OS for digital audio gamers (which supports many various mp3 products), on to its well known e200 mp3 player. To carry the make any difference to community consciousness, SanDisk has started off releasing the in advance of-stated anti-iPod ads in an make an effort to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. 1 displays a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and another is of a guy strung up in white iPod cables just like a marionette, Using the textual content: “Have you ever come to be an iPuppet?”
All right, ok. Mp3 Level of competition is fierce- I get it. SanDisk really wants to Enjoy tough- fantastic by me. As far as I’m worried, open up resource is nice things, and there’s undoubtedly in my head that SanDisk tends to make an excellent item. Competition is sweet for capitalism and The buyer. I’m not in this article to tout the technical prowess of one geek gadget in excess of An additional.
What I'll touch upon, having said that, is the nature of the adverts them selves. I took a person look at these things and I’ll let you know right now which i’m not going to switch from iPod to e200. You know why? Due to the fact being an iPod consumer, I sense like I’m staying insulted. Hey, I’m not a complicated guy so I received’t go into The full のぼり nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn detail is effective. That’s why I utilize it.
In my opinion, SanDisk’s total “groundbreaking” ad technique, nevertheless provocative, is eventually misguided. For another thing, SanDisk gained’t acquire me over by insulting me and comparing me to a monkey, puppet, sheep, or almost every other form of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For improved or for worse, men and women purchase iPods simply because they Would like to, not since they’re pressured to. Also, Apple allows its items to stand on their own merit and so they never ever insult folks for not employing them. Despite the fact that Apple has poked enjoyment at PCs in their own individual Web and television strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” approach.
Most likely I’m an iPod consumer who’s taking this whole point slightly too personally. But In case the e200 and Rockbox are so great, which I’m guaranteed They may be, probably SanDisk should really just tell us why and Allow the folks make a decision.
For all of SanDisk’s anti-iPod effort, Apple could easily fireplace again and say SanDisk remains to be #2, and 2nd place is the primary loser. Even if it’s genuine, It could be insulting, appropriate?