SANDISK, maker of the entire world’s 2nd best-marketing mp3 participant (at the rear of Apple’s iPod) has began a completely new anti-iPod promoting marketing campaign. You may read about it intimately here:
Below’s the hoopla in a very nutshell. SanDisk is said for being porting Rockbox, an open-resource OS for electronic tunes gamers (which supports many various mp3 products), onto its well known e200 mp3 participant. To bring the issue to public consciousness, SanDisk has began releasing the right before-pointed out anti-iPod ads within an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground innovative motion. A single displays a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A further is of a man strung up in white iPod cables just like a marionette, with the textual content: “Have you ever come to be an 応援幕 iPuppet?”
All right, ok. Mp3 Competitiveness is intense- I get it. SanDisk would like to Participate in rough- good by me. In terms of I’m anxious, open supply is nice stuff, and there’s without doubt in my mind that SanDisk makes a good item. Levels of competition is nice for capitalism and the consumer. I’m not in this article to tout the technical prowess of one geek gadget more than One more.
What I will comment on, however, is the nature in the advertisements on their own. I took one check out these items And that i’ll show you at this moment that I’m not heading to switch from iPod to e200. You are aware of why? Simply because as an iPod consumer, I experience like I’m getting insulted. Hey, I’m not a sophisticated male so I won’t go into The complete nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as the damn matter performs. That’s why I use it.
In my opinion, SanDisk’s full “groundbreaking” advert tactic, on the other hand provocative, is ultimately misguided. For one thing, SanDisk received’t earn me above by insulting me and comparing me to some monkey, puppet, sheep, or some other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is mindless. For better or for even worse, men and women buy iPods as they Desire to, not mainly because they’re pressured to. Also, Apple allows its items to stand by themselves advantage and so they never ever insult individuals for not employing them. Though Apple has poked fun at PCs in their particular Web and television strategies, it’s a significantly cry from SanDisk’s “Will you be an iPuppet?” approach.
Potentially I’m an iPod consumer who’s using this complete issue slightly way too Individually. But Should the e200 and Rockbox are so good, which I’m guaranteed They're, maybe SanDisk should really just tell us why and Enable the people make a decision.
For all of SanDisk’s anti-iPod hard work, Apple could quickly hearth again and say SanDisk remains to be #2, and 2nd spot is the 1st loser. Although it’s correct, It will be insulting, right?